SEO The Game

When looking for cheap parcel delivery, you also want to be sure of a quality service. After all when you post a parcel you trust that the courier will do a good job. So when choosing which courier to use, have a think about the following criteria which we think indicates a reliable service:

1. Your collection is performed on time:

Although it’s really handy that a courier service will collect from you, if you’re going to wait in for the driver, you want to be sure they’ll turn up.

2. Your parcel arrives at its destination on time.

This is a biggie. Whether you’ve opted for a timed, Next day or 48 hour service, you want your courier delivery to either meet or exceed the delivery specification of the product you’ve selected. There’s nothing more annoying or disappointing when a parcel you have been waiting in for fails to show.

3. Your parcel arrives in one piece:

You don’t want the parcel turning up ripped, opened or damaged, and you expect the contents to be there in full and unbroken!

4. Consistency of service:

It’s no good meeting expectations as a one off. Courier companies need to consistently deliver on time to develop a reputation of being reliable and trustworthy.

5. Great customer service:

If problems do happen as a customer you want somewhere to go to either complain or get answers. What’s more you want problems to be resolved professionally and efficiently.

On page elements and inbound links have become less important in recent years when it comes to ranking a site. These factors still play a large part, but their influence is waning. What is picking up the shortfall?

Domain trust is one element. If you have what Google considers to be a trustworthy domain, your pages are likely to rank better across the board. But how do you build domain trust.

There are a few ingredients. The age of your website is one. Stick around for the long haul and you’ll see the benefit. Your link profile is another. Link to bad sites and you’ll lose trust. Social media might also offer a hint as to how well regarded you are in your industry.

As ever, the best advice is simply to run your website well – aim to build a useful resource and your domain will be trusted. Do anything devious or manipulative and you risk that.

Google Places is a service offered by Google which allow businesses to promote their local premises in Google Maps and in the main search engine result listings. Google Places is used by Google to identify your products and services for your local catchment area.

Google and other search engines realise that they need to be more local, this will be especially important to the ever increasing mobile device search market. Google know by pushing their local service they will become a resource for people looking for local information, which may well see their overall traffic levels increasing.

To ensure that you don’t miss out on some of this local traffic, the best advice is for you to obtain a Google Places listing for your business.  You may already have a Google Places listing that has automatically been generated for you; in this instance it is simply a case of verifying this listing with your Google account.

I have seen changes when I am making keyword searches in Google with inner pages of websites appearing when previously their homepage would rank above the inner page. I think this is a recent change with the algorithm which is intended to give users a better result as it is more likely that the category page or product page appears for the term they have been searching for, this is then likely to lead to better conversion rates. It seems a very positive step, and it is something I will continue to look out for.

It is important  for a website to have lots of new and interesting content on it.
When a user visits your site is essential that their experience of the site is a good one, which means they are likely to come back.
If you do not update a site regularly then why should a visitor return to it? It would be very boring viewing the same information again.
The same can be said for the search engine if they index a site one day and return a few days later and nothing has changed,, there is no reason why the robots would return to index the site again.

It is really important to consider the user when adding information to your site.