‘Advertising’ Category Archive

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Excerpt: Just when it looked like Bing was going to take off, they have got the marketing so wrong. While people speak of Googling for something, it is far to soon for people to speak in a meaningful way about Binging. The truth is that most people still don’t realise that there is a Google alternative. To try an promote the site, a viral video has been launched with the intention of being so bad that it is good. But, as with so much corporate advertising that tries to be with it and cool, it falls flat on its face. The video…

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Excerpt: When thinking about promoting your website, you don’t just have to stick with the methods promote your  web site online such as one-page search engine optimisation, social media and external linking there are many opportunities to promote your web site with more traditional media also. There are the obvious things such as your business stationary, which if they don’t have your website details included in the headings are missing a big opportunity. If you don’t have your website or contact email  on your business cards you won’t be in business very long. Lots of businesses also use promotional merchandise but many do…

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Excerpt: One thing that puzzles me is why the same model of marketing is so prevalent and yet so poor. Have you ever been given the hard-sell from a web-site trying oh so desperately to sell you some kind of dodgy crap? Why do they all look like this? These sites are immediately recognisable. They are so synonymous with spam that they practically come in a tin and  a small key to open them. How can this kind of hard sell work? Let’s perform a taxonomy of a spam page to identify the common features. H1 headings in bright colour that shout out…

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Excerpt: Any excuse to show a funny video should not be missed and it comes with an SEO point. The power of funny videos cannot be under-estimated as a source of link bait. Take this video of a cat riding around on a Roomba robotic vacuum cleaner. It is just a cat riding on a vacuum cleaner. It shouldn’t be funny but it is. For Roomba vacuum cleaners this  kind of publicity cannot be bought.  On its own,  it is a mundane product for cleaning your carpet. Stick a cat on top of it and it becomes something that you might watch…

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Excerpt: With the growth in cheap digital video cameras and the low cost of bandwidth, it cannot have escaped the average searcher that video has become a much more popular medium on the internet. The advent of YouTube and many other video sharing websites have  made this a viable method to drive traffic for many website owners. Google is showing video results  as part of their Universal Search and these results usually appear high in the rankings. With the thumbnail image there is also evidence to suggest that these results are more prominent to the searcher[1]. It is not easy, but sometimes a video…