‘Advertising’ Category Archive

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Excerpt: In the old days of SEO, people used to write content and insert keywords to get rankings but that is old-hat today. With so many social media networks such as: Digg, Sphinn, Stumbleupon and many more, people can cast their vote on your content. That is why it is more important than ever before to create dazzling content that people will want to read and link to. Copywriting is now one of the most important parts of on-page search engine optimisation;  of course it is still important to write tittles and add keywords, but that will just insure that you are…

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Excerpt: Looking for results in Google books I notice that they now displaying scanned copies of magazines. This is great stuff. Magazines included at the moment include Popular  Mechanics which go back as far as the 1905. Other magazines scanned so far are an eclectic mix including: Popular Science Ebony New York Magazine Jet Bulletin of Atomic Scientists Runners World The Alcalde Back packer There are probably many more different magazines that have been scanned by now. An option in the advance search allows you to choose only to return results from magazines. It is especially interesting to look back at magazines of the 1960s and see what products were being…

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Excerpt: Introduction In the early days of the web, people made websites as a hobby. Among the hundreds of personal home pages, some people developed useful information resources pages, news and businesses moved into selling their products online. As the number of internet users and websites ballooned, attracting large numbers of targeted traffic became increasingly more valuable and created a new markets in links and search engine optimisation. How Did we Get Here? The success of Google to become the dominant search engine, through its PageRank algorithm became the model for the new market. As a enticing statistic for webmasters, the Google Toolbar was…

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Excerpt: I run several websites and blogs and on some of them I use Google Adsense. However changes in the Adsense programme have made revenues fall dramatically. Among my criticisms of Adsense as a publisher are: Poorly targeted Advertising Lack of control over advertising – MFA (Made For Adsense Spammy websites) cannot be stopped effectively by a filter limited to 200 sites. Scrollbars on Adverts allowing more advertising and thus more poor quality sites. Reduction in clickable area – fair enough,  I suppose.  To reduce the number of false-clicks but it has undoubtedly contributed to lower revenues. All of these factors just make me want to…