‘Algorithms’ Category Archive

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Excerpt: On page elements and inbound links have become less important in recent years when it comes to ranking a site. These factors still play a large part, but their influence is waning. What is picking up the shortfall? Domain trust is one element. If you have what Google considers to be a trustworthy domain, your pages are likely to rank better across the board. But how do you build domain trust. There are a few ingredients. The age of your website is one. Stick around for the long haul and you’ll see the benefit. Your link profile is another. Link to bad…

I have seen changes when I am making keyword searches in Google with inner pages of websites appearing when previously their homepage would rank above the inner page. I think this is a recent change with the algorithm which is intended to give users a better result as it is more likely that the category page or product page appears for the term they have been searching for, this is then likely to lead to better conversion rates. It seems a very positive step, and it is something I will continue to look out for.

Is SEO the same for the iPhone? Some people wonder if Google uses a different algorithm for people who search Google on the iPhone. Before I anser the question, I’m going to mention why I chose this topic. Basically, I got myself an iPhone 4 over the weekend! Woohoo! Back to the main topic, Google uses the same algorithm as when searching on a desktop computer however there are very slight difference. It may depend if you have your GPS switched on etc. If so, Google will give you more local search results when searching for local related items, such as pizza!

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Excerpt: The usual way to reach the top of Google’s search engine results is create a site with plentiful, unique content, good links and age. From the search engine’s perspective, there is a dichotomy in displaying results.  New content is likely to contain more spam and could be irrelevant. Older pages are more likely to come from a trustworthy source but in certain circumstances are irrelevent because they are out of date. How do you choose what to show? Query Deserved Freshness (QDF) QDF is an algorithm that analyses the popularity of a search query. It  first came to light when Amit Singhal…

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Excerpt: Twitter is becoming an increasingly popular social media tool. An interesting post on Science for SEO to do with Twitter. Wouldn’t it be great to find out who was an influential member of the Twitter community? Google has an effective algorithm developed by its founders Larry Page and Sergie Brin, known as PageRank. A similar algorithm has been created for the Twitter network, by Daniel Tunkelang called, you guessed it, TunkRank. TunkRank measures your influence in the Twitter world. For those that are familiar with PageRank it uses a similar concept of traversing the directed graph the graph of  follower and…