‘Analysis’ Category Archive

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Excerpt: On March 24th Google rolled out new changes to the way in which it displays search results. These changes have been named Orion (after the company Orion that Google acquired  in 2006 which specialised in associative relationship search technology). Two changes to the search results can be observed. The first change concerns the appearance of snippets. Snippets are portions of content that are taken from places where content closely matches the search query. Depending on the query, a snippet is taken from an area of the content that is related to the queries. Occasionally, snippets may be taken from the meta…

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Excerpt: Convergence Technology is changing. Every device you buy today has a screen and the ability to do the function of three gadgets you bought last year. This characteristic is known as convergence.   We are seeing convergence in many areas of technology and it is important to consider the effect that it will have on our search and surfing habits. Video – a more accessible medium for some topics. Becoming more important because of YouTube and availability of cheap technology, digital camcorders, mobile phones, broadband speeds, fibre optic networks to the home. Mobile Surfing – proper internet is now a reality for many people…

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Excerpt: We think that we are pretty smart by having 2 TB hard-drives and we are. This is an amazing amount of data to store in a small space.  How much storage is required to store the entire collection of books in the world? We can make a start by considering how data is stored. A binary digit can store two values, either a 1 or 0. Put two of them together and you can represent four values, 00,01, 10 and 11. For three bits eight values can be stored. In fact for n bits, you can represent 2^n values. If we…

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Excerpt: Having used Twitter for a month or two now, I feel am just starting to get the hang of it. I am not a great conversationalist but I enjoy the constant snippets of conversation that pop-up on my browser like a babbling brook of information. Twitter is supposed to be about what you are doing right now, but it has moved on. It has several roles, it is a human information feed providing up to the minute news on the topics you are interested in. It is has an obvious networking role where you can make new contacts and create new…

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Excerpt: Introduction The searches that bring up your web site are such that the distributions of queries is made up of a few common queries (hopefully your chosen keywords)  and many more so called long-tail searches.  Long-tail search queries are very specific queries that may only occur once however, the total number of these individual queries is such that they form the bulk of the total search. You will often hear about the 80/20 rule, i.e. 20% of the total number of search queries will be made up of the most common key phrases with the remaining 80% given to the long-tail. Modelling…