‘Basic SEO’ Category Archive

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Excerpt: Choose your key phrases correctly and the rest of your SEO will follow. If you choose keywords that are too competitive it will take a long time to and maybe you will never achieve the results that you were hoping. Keywords that are not competitive don’t receive many searches. Tools such as WordTracker and Google’s Keyword Tool can help you gauge which keywords you want to optimise for. For example suppose you have to optimise for Fire Sprinker Systems, you might choose a broad range of keywords ranging from the generic to the specific. Sprinkler Systems – could be confused with garden…

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Excerpt: Have you ever  typed an innocent search result only to click on a result in Google to be alerted ‘Warning this site may harm your computer.’? Obviously not wishing to harm my computer I avoided the site and went on with my search. These type of attacks can cause great harm to your website’s reputation as people are unlikely to ignore the stern warning. Often site owners are bemused as to why this is happening.  What is causing their sites to behave in this way and as the webmaster what can you do to remove the warnings from the search results? In…

Playing with Bing still. One of the things we use Google for is to find the pages from a single web site. In Google we can use the site:example.com query modifier to return the pages that have been indexed by Google for the domain example.com. Live did not have this functionality but Bing appears to have the site: command.

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Excerpt: Darwin went on Galapagos tours to see the effects of evolution on finches on its many islands. SEO is a battle for survival. Search engines are the environment for the results and search engine optimisation specialists create websites that adapt to the search environment exploiting every niche. If your website appears in a good position there is a good chance that your company can generate enough revenue to keep on in business. Websites that don’t have to find other ways to compete. If the environment changes then your website must adapt to survive. We are seeing the demise of black-hat SEO…

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Excerpt: We have been reading about how SEO is changing to catch sites that are over optimizing using methods such as buying cheap irrelevant links, obtaining an advantage by weight of links. An interesting study in Webmaster World, looks at the traditional SEO techniques and assesses its results. In summary, two websites were created one was developed aggressively using traditional SEO techniques.  The second site was developed using techniques which we might consider more  natural methods of building natural links  such press releases and social media. The SEO methodology for both sites is shown below: Site 1: Brand new domain name that was brandable…