‘Basic SEO’ Category Archive

Archived; click post to view.
Excerpt: We have been reading about how SEO is changing to catch sites that are over optimizing using methods such as buying cheap irrelevant links, obtaining an advantage by weight of links. An interesting study in Webmaster World, looks at the traditional SEO techniques and assesses its results. In summary, two websites were created one was developed aggressively using traditional SEO techniques.  The second site was developed using techniques which we might consider more  natural methods of building natural links  such press releases and social media. The SEO methodology for both sites is shown below: Site 1: Brand new domain name that was brandable…

Archived; click post to view.
Excerpt: This is not really new but it is really useful and something that many SEOs are unaware of. We all know about Google’s advanced search operators that allow you to refine your search in such a way as to search for links in Google and pages that have been indexed. Yahoo’s Site Explorer offers an easy to use link finder but two search modifiers are available from the Yahoo search bar. These are: site: linkdomain: Used in combination they can be used to create powerful link analysis queries. linkdomain:seothegame.com -site:seothegame.com This will create a search for the links that are connected to the domain…

Archived; click post to view.
Excerpt: If you have just started a blog it can be difficult to get it off the ground. There are so many blogs on the web. According to Technorati, around 133 million have been indexed since 2002 . However, most  people tend to be creatures of habit and there is only so much time in the day or so much that a person can take in. The result is that most people have a few blogs that they read on a regular basis and these tend to be the same blogs that everyone else reads. Everyone has to start somewhere and with…

Archived; click post to view.
Excerpt: How far could you take on-page SEO? There are believed to be around 200 factors that are taken into account by Google’s search algorithm in ranking a page. Many of these are likely to be connected with off-page factors such as the link profile, domain diversity, quality scoring as well as PageRank. On page SEO factors are generally not as important but even the smallest factor has the potential to have some effect for some queries. It is also important to realise that many of these factors can be used improperly or excessively, causing problems or penalty filtering.  There can…

Archived; click post to view.
Excerpt: With the growth in blogs and the need to find images to illustrate their pages, people  use Google Images, rightly or wrongly, to find a suitable image. Unfortunately, the technology is not quite able to understand what an image shows and therefore it still has to be rely on the information that goes along with image in the web page code. If you do it properly, Google images can be another source of traffic to your site and it is still an avenue of SEO that is under used when performing on-page optimization. Ensure your server is able to show…