‘Basic SEO’ Category Archive

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Excerpt: A metric is used to measure something. In SEO we want to measure the effect of the changes we are making to the website to know we are doing the right things. Ranking used to be seen as a sign that SEO was working and we would rejoice whenever a key-phrase would reach that page one, position one ranking. With the advent of personal search, ranking becomes less reliable as a factor of success. However, there are many other metrics that can be applied. Business Metrics Business metrics are by far the most important measures of success. The reason you are paying…

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Excerpt: If you are doing a good job with your SEO, then you find that you will be sent emails requesting a link. There is nothing intrinsically wrong with this but  they just go about it in the wrong way. Often they are thinly disguised with praise for you site.  Typically, along the lines of:  I was surfing the web and I came across your excellent site on kitchen cupboards… would you mind if we add a link to your site from our site… and would it be possible to add a link to our site selling prosthetic limbs to your…

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Excerpt: WordPress is a great content management and blogging platform  with enormous potential to add new content to existing websites or online stores. The enormous range of plugins makes it  extremely versatile. If you are new to blogging or WordPress what can you do to make your WordPress blog more search engine friendly? At the time of writing, the latest installation is 2.7.1. One of the major features other than its new interface its automatic upgrade feature, which allows you keep your system up-to date. This is the first rule of keeping a secure blog. Rather than go for the default theme, you…

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Excerpt: I get many requests to write basic SEO articles which concentrate on the implementation of  SEO techniques rather than the theory. Following on from the basic SEO 101 post what better way to start than with one of the most important factors in writing a page namely the title. The title is the text that appears between the <title> tags at the beginning of the web page code. It is not the main heading of a web page. The title does not appear on the web page itself but it does appear in the browser window in the title bar. It…

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Excerpt: Probably the greatest use of SEO is to improve traffic and hopefully sales on e-commerce web sites.  Many companies that have e-commerce website are using some form of dynamic website in which the pages are assembled from information held in a database. There are many different free e-commerce packages for developing dynamic websites. The most popular being: OScommerce, Magento, Joomla and Drupal. It used to be the case that you would have to delve deeply into the code to get the advantages of SEO but these days many e-commerce sites can be made more search engine friendly  by the addition of…