‘Copywriting’ Category Archive

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Excerpt: Writing a blog is a weighty undertaking and requires constant determination to put fingers to keyboard and find something to say. There are two countering factors at work, writing because you have to is likely to reduce the quality of posts (like this one). On the other hand, you need to generate content for your readers otherwise, what is the point. Search engines love to see the new content too. Where’s is the happy medium? I try and write about 15 posts a month, which is roughly a post every other day if I work on it at the weekends. It is also…

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Excerpt: As promised, this post is on social media to increase traffic for blogs. Social media is quite a vague term but it is generally accepted to mean any thing from leaving comments in a blog to the large content community sites. A good blog should foster opportunities for communities to interact. Not only does it have a feel good factor that make you want to carry on writing a blog but it also reduces reliance on traffic from search engines and the whims of the mighty Google. The key to success of a blog is to create content that will…

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Excerpt: God, I hate it when I cannot think of anything to write about. Usually the best thing to do is to start writing something at least and see where it takes you. Then I remembered a blog post about how good blog posts are trying to answer people’s questions. How do you know what people want to know about? One way might be WordTracker’s Keyword Questions Tool. Type a single word into the input box and the search will bring up the questions that people are asking ranked in order of popularity.   For example typing search brings a number of simple questions…

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Excerpt: In the old days of SEO, people used to write content and insert keywords to get rankings but that is old-hat today. With so many social media networks such as: Digg, Sphinn, Stumbleupon and many more, people can cast their vote on your content. That is why it is more important than ever before to create dazzling content that people will want to read and link to. Copywriting is now one of the most important parts of on-page search engine optimisation;  of course it is still important to write tittles and add keywords, but that will just insure that you are…