‘Domains’ Category Archive

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Excerpt: News of how Google and Yahoo index web sites. Suppose you want to sell your product to several different countries that speak the same language.  To get the best from local search and domain authority one would need to have separate websites with completely different content. However, this seems ridiculous. Re-write the entire content because the search engine might think that you are spamming by only changing country specific variations in language and currency. Fortunately, search engineers Greg Grothaus and Priyank Garg at Google and Yahoo respectively said that this is no longer the case.  Previously, I and many other SEO’s…

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Excerpt: International SEO is becoming of increasing importance to many people. Once you have conquered a marketplace in one country you might be eager to look for new markets in other parts of the world to increase your sales. What should you be aware of when targeting search engine rankings in other countries which speak the same language? Search engines are drawing results which are biased toward a geographical locations so they will naturally favour sites representing locations in searcher’s area. However, the biggest problem with ranking international sites using the same language is  duplicate content. Google cannot determine the authorship of different…

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Excerpt: PDF and Search Engine Optimisation In a previous post, we looked at SEO for Flash but there are other formats which are indexed by search engines. PDF documents are a popular format used by industry and a favourite way of sending information such as product brochures. Many companies have lots of information in the form of PDF, so how well can these be read and what can be done to optimise them so that they can be found more easily? Search Engines and PDF Readability The major search engines have algorithms for reading the content in PDF documents. The data below was found by…

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Excerpt: Google Sandbox While there is no universal definition of what the Sandbox is. Most people believe it to be a mechanism which works on the domain level and affects sites with new domains. It is designed to prevent spam websites, on the basis that scammers and spammers will set up a site quickly and exploit it until it is banned and then move on to the next website. Whereas legitimate websites that are here for the duration will tough it out through the lean period and still be around in a year or two. The effect of the sandbox is to filter…

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Excerpt: Well it is my first foray in the blogging world and as you wait expectantly to read what I have to write about, I find myself struggling finding something to say. Given that this blog is about Search Engine Optimisation (SEO) I suppose I should start my first post by mentioning something on that subject. When I look at the name of this blog: “SEOthegame.com” it leads me to think about the choice of domain and some points which you might consider when choosing your domain name. SEOthegame is good because it does contain the word SEO. If I try really…