‘Duplicate content’ Category Archive

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Excerpt: Search Engine Optimisation for Yahoo While Google serves around 70% of the search engine queries, Yahoo is the next largest search engine with around 20% of the total search market. If your site is experiencing the sandbox, optimising for Yahoo can be a good alternative in the meantime. Yahoo’s Search Algorithm Yahoo’s directory is believed to be biased toward on-page factors such as content and keyword density. It does not use a PageRank method to discriminate between sources. It may also be using web 2.0 sites that it owns to draw on content. Yahoo Answers, allows people to ask questions and people…

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Excerpt: Magento is an open-source e-commerce platform which has many advanced features and is arguably one of the most adaptable e-commerce platforms available and incorporates many SEO features. The approach for optimising an e-commerce site is broadly the same as that for any other web site however there are a few caveats. Titles and Meta Information These days many e-commerce platforms allow you have friendly URLs, unique titles, meta information and so on. Even when these items are not available, plug-ins have been developed to add these functionalities. In Magento titles and meta information can be added when adding products. Content Creating good quality content…

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Excerpt: Introduction SEO specialists often quote the mantra, “Content is King” and there is nothing better to a search engine than lots of original content. However, writing original content is time consuming and therefore costly. Some less scrupulous web masters copy or plagiarise content from other websites and will publish it as their own. Search engines have ways and means of telling whether the content is original and will rank accordingly. Even if you are not stealing information, there are many other ways in which your website can fall foul of the duplicate content but there is no reason to be paranoid about…