‘e-commerce’ Category Archive

Archived; click post to view.
Excerpt: You can use search engine optimisation to make people visit your web site but you cannot make them buy. However, you can increase the chances that someone will buy if you can create a site which engenders trust. We take it as read that you have a great product and it is well priced. How do you make visitors feel the site is trustworthy? Essentially, all the changes that go to make e-commerce more trustworthy concentrate on making the process transparent. The user can see what they are getting into before they make a commitment to buy. While the build…

Archived; click post to view.
Excerpt: For those that do not know Magento is a feature packed open source ecommerce  platform. It is an excellent solution for people wanting to sell their products online. However, in the support forums there has been some concern over its ability to be made SEO friendly. We covered one method which was basically to use robots.txt to avoid crawlling those portions of the site which could possibly introduce duplicate content. This partially solves this problem but it prevents the flow of pageRank from those pages so if someone has linked to one of these duplicate copy pages you won’t get…

Archived; click post to view.
Excerpt: In part I of this series we covered optimisation of ecommerce websites. There is such a lot that can be done that it is deserves a second post. One of the persistent problems with content on e-commerce site is duplicate content and this can be caused in many ways. One particularly common way is where you have several products that are only slightly different, if your product is available in different colours for example and you want to get the benefit for keywords. Nofollow No-follow values  can be assigned to particular links within the page. If you have one basic product or many…

Archived; click post to view.
Excerpt: Probably the greatest use of SEO is to improve traffic and hopefully sales on e-commerce web sites.  Many companies that have e-commerce website are using some form of dynamic website in which the pages are assembled from information held in a database. There are many different free e-commerce packages for developing dynamic websites. The most popular being: OScommerce, Magento, Joomla and Drupal. It used to be the case that you would have to delve deeply into the code to get the advantages of SEO but these days many e-commerce sites can be made more search engine friendly  by the addition of…

Archived; click post to view.
Excerpt: In the old days of SEO, people used to write content and insert keywords to get rankings but that is old-hat today. With so many social media networks such as: Digg, Sphinn, Stumbleupon and many more, people can cast their vote on your content. That is why it is more important than ever before to create dazzling content that people will want to read and link to. Copywriting is now one of the most important parts of on-page search engine optimisation;  of course it is still important to write tittles and add keywords, but that will just insure that you are…