‘Google’ Category Archive

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Excerpt: One of the nightmares for any website owner is to find that their site has been removed from Google’s search results or they have been heavily penalised. When this happens it means that they have most likely strayed from the Google’s Webmaster Guidelines. The method for reinclusion is the same as it has always been, fix your site to make sure that it complies with the Google’s guidelines. However, now you will receive an email notification saying that they will review your website. Subject: We’ve processed your reconsideration request for [example.com] We received a request from a site owner to reconsider how we…

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Excerpt: On March 24th Google rolled out new changes to the way in which it displays search results. These changes have been named Orion (after the company Orion that Google acquired  in 2006 which specialised in associative relationship search technology). Two changes to the search results can be observed. The first change concerns the appearance of snippets. Snippets are portions of content that are taken from places where content closely matches the search query. Depending on the query, a snippet is taken from an area of the content that is related to the queries. Occasionally, snippets may be taken from the meta…

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Excerpt: Google have shown that they don’t hate SEO and are giving beginners advice on how to optimise their sites with the release of  a  Search Engine Optimisation Starter Guide document. Any information that comes from Google on search is extremely valuable as they are an authoritative source and this document confirms most of what we believe to be good practice in on-page SEO. It is pretty basic stuff for the seasoned SEO but valuable information for the beginner as even these basic tips can have the most dramatic results on a poor website. The document gives  good overview on how to…

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Excerpt: How does Google decide what is suitable for general audience viewing. The opposite problem is also encountered, how do images that are not linked with adult subjects make it into the Google images only when safe-search is turned off? Matt Cutts worked on Safesearch. It is an algorithmic process. From the Google blog: Google’s filter uses advanced proprietary technology that checks keywords and phrases, URLs and Open Directory categories. It is likely that factors used in SafeSearch would also be useful in determining what is defined to be an explicit image? Despite the advances…

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Excerpt: With the growth in cheap digital video cameras and the low cost of bandwidth, it cannot have escaped the average searcher that video has become a much more popular medium on the internet. The advent of YouTube and many other video sharing websites have  made this a viable method to drive traffic for many website owners. Google is showing video results  as part of their Universal Search and these results usually appear high in the rankings. With the thumbnail image there is also evidence to suggest that these results are more prominent to the searcher[1]. It is not easy, but sometimes a video…