‘Keyword Research’ Category Archive

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Excerpt: Choose your key phrases correctly and the rest of your SEO will follow. If you choose keywords that are too competitive it will take a long time to and maybe you will never achieve the results that you were hoping. Keywords that are not competitive don’t receive many searches. Tools such as WordTracker and Google’s Keyword Tool can help you gauge which keywords you want to optimise for. But there are other ways of finding good candidates for keywords.  For example suppose you have to optimise for Fire Sprinker Systems, you might choose a broad range of keywords ranging from the…

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Excerpt: This is not really new but it is really useful and something that many SEOs are unaware of. We all know about Google’s advanced search operators that allow you to refine your search in such a way as to search for links in Google and pages that have been indexed. Yahoo’s Site Explorer offers an easy to use link finder but two search modifiers are available from the Yahoo search bar. These are: site: linkdomain: Used in combination they can be used to create powerful link analysis queries. linkdomain:seothegame.com -site:seothegame.com This will create a search for the links that are connected to the domain…

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Excerpt: On March 24th Google rolled out new changes to the way in which it displays search results. These changes have been named Orion (after the company Orion that Google acquired  in 2006 which specialised in associative relationship search technology). Two changes to the search results can be observed. The first change concerns the appearance of snippets. Snippets are portions of content that are taken from places where content closely matches the search query. Depending on the query, a snippet is taken from an area of the content that is related to the queries. Occasionally, snippets may be taken from the meta…

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Excerpt: God, I hate it when I cannot think of anything to write about. Usually the best thing to do is to start writing something at least and see where it takes you. Then I remembered a blog post about how good blog posts are trying to answer people’s questions. How do you know what people want to know about? One way might be WordTracker’s Keyword Questions Tool. Type a single word into the input box and the search will bring up the questions that people are asking ranked in order of popularity.   For example typing search brings a number of simple questions…

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Excerpt: When you optimise your site for very competitive keywords it can take a long time and a lot of work before you start to get listings for these keywords. One of the ways in which the process can be eased is by using related keywords which are less competitive. In this way, your search engine optimisation strategy can evolve with time. So it is interesting that there is a lexicographic keyword tool called  Lexical Freenet that gives the relationship between keywords. Lexical Free Net The different relationships between the resulting words are symbolised by glyphs and you will need the…