‘Keyword Research’ Category Archive

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Excerpt: One of the best tools to use for SEO is the Google search engine. It allows you to perform very specific searches on sites and for file types. Knowing how to get information out of Google should be part of every SEO specialist’s basic knowledge. Search Operators or Query Modifiers These are placed in front of the search term and allow you define searches for phrases that occur within a website title or in the anchor text of the site. The search allows you to do searches using the minus character to excludes certain words. Complete phrases can be added between double…

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Excerpt: What is the point of search engine optimisation (SEO) if you have a web site and you are optimising for terms that no one searches for. At the same time, SEO on terms for generic terms is also futile. There must be a happy medium which if you do your homework, you can find search terms that will give you a good amount of traffic and conversions. When you are starting your website consider what it is that you want people to search for to reach your web site. As an example, consider the fictional company Gibson’s Hydrochloric Acid. They make…