‘Link building’ Category Archive

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Excerpt: One form of direct mail marketing is with e-mail in the form of product updates and newsletters.  One of the benefits of email marketing over direct mail marketing is the cost. It is also a very immediate way to target potential customers or clients. However there are some things to be aware of. There is a fine line between spam and a way of keeping your visitors informed about your latest products or what is happening with the site. As such you should only send emails with promotional or marketing content to those that have signed up and given their permission. Most…

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Excerpt: If you are doing a good job with your SEO, then you find that you will be sent emails requesting a link. There is nothing intrinsically wrong with this but  they just go about it in the wrong way. Often they are thinly disguised with praise for you site.  Typically, along the lines of:  I was surfing the web and I came across your excellent site on kitchen cupboards… would you mind if we add a link to your site from our site… and would it be possible to add a link to our site selling prosthetic limbs to your…

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Excerpt: Google have shown that they don’t hate SEO and are giving beginners advice on how to optimise their sites with the release of  a  Search Engine Optimisation Starter Guide document. Any information that comes from Google on search is extremely valuable as they are an authoritative source and this document confirms most of what we believe to be good practice in on-page SEO. It is pretty basic stuff for the seasoned SEO but valuable information for the beginner as even these basic tips can have the most dramatic results on a poor website. The document gives  good overview on how to…

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Excerpt: Yahoo Answers allows people ask and answer questions on a variety of subjects. For those that don’t know about it, someone asks a question (they are  usually quite simple questions). The question remains open for a set period of time usually , meaning that anyone with a Yahoo ID can answer. After this time the question is subject to voting where users which have reached level 2 are allowed to vote on the answers and eventually a best answer is chosen. After this the question is closed and no more answers can be added. Use the search facility to find open questions on…

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Excerpt: With the growth in cheap digital video cameras and the low cost of bandwidth, it cannot have escaped the average searcher that video has become a much more popular medium on the internet. The advent of YouTube and many other video sharing websites have  made this a viable method to drive traffic for many website owners. Google is showing video results  as part of their Universal Search and these results usually appear high in the rankings. With the thumbnail image there is also evidence to suggest that these results are more prominent to the searcher[1]. It is not easy, but sometimes a video…