‘Link building’ Category Archive

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Excerpt: The idea of the filthy linking rich theory is that sites which are popular find it easier to gain links than sites that do not. You can see where it gets it name as it parallels the fact that money generates money. Why does this happen? A model of search engine usage could explain the inequality. However there are things you can do to restore a balance. The problem of links and popularity was studied by Cho. In this paper, he compared the popularity of sites using the convention PageRank model and a Search dominated model. The PageRank model is the…

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Excerpt: Linking As almost every SEO is aware, linking is one of the most effective ways in which to gain positions in the search engine results pages. This is unlikely to change although the value of link types will change as each new link niche becomes exploited and devalued. The most powerful links are those which are on-topic and point directly to a page on your site and these are type of links that you should be aiming to build-up. Reciprocal links, internal links and outbound links should also be used where appropriate. If you are just starting your web site then it…

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Excerpt: PDF and Search Engine Optimisation In a previous post, we looked at SEO for Flash but there are other formats which are indexed by search engines. PDF documents are a popular format used by industry and a favourite way of sending information such as product brochures. Many companies have lots of information in the form of PDF, so how well can these be read and what can be done to optimise them so that they can be found more easily? Search Engines and PDF Readability The major search engines have algorithms for reading the content in PDF documents. The data below was found by…

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Excerpt: SEO the Game While looking at my position in Google I find that I am not number one for my own domain name, SEO the game. Which is a disappointment, but It is early days yet. In the top-spot is a site called,  ‘SEO game’. It is a first person fighting game where one must overcome opponents such as: Hidden Text Kid, Keyword Stuffer, Duplicate Content Girl, Cloking Monster, MR Redirect, Link Farmer and Spam Lord. I especially like the characters.

[/caption] It is a good demonstration of link bait. Where one thinks up an idea and hopes…

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Excerpt: Google Sandbox While there is no universal definition of what the Sandbox is. Most people believe it to be a mechanism which works on the domain level and affects sites with new domains. It is designed to prevent spam websites, on the basis that scammers and spammers will set up a site quickly and exploit it until it is banned and then move on to the next website. Whereas legitimate websites that are here for the duration will tough it out through the lean period and still be around in a year or two. The effect of the sandbox is to filter…