‘Linking’ Category Archive

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Excerpt: This is not really new but it is really useful and something that many SEOs are unaware of. We all know about Google’s advanced search operators that allow you to refine your search in such a way as to search for links in Google and pages that have been indexed. Yahoo’s Site Explorer offers an easy to use link finder but two search modifiers are available from the Yahoo search bar. These are: site: linkdomain: Used in combination they can be used to create powerful link analysis queries. linkdomain:seothegame.com -site:seothegame.com This will create a search for the links that are connected to the domain…

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Excerpt: If you are doing a good job with your SEO, then you find that you will be sent emails requesting a link. There is nothing intrinsically wrong with this but  they just go about it in the wrong way. Often they are thinly disguised with praise for you site.  Typically, along the lines of:  I was surfing the web and I came across your excellent site on kitchen cupboards… would you mind if we add a link to your site from our site… and would it be possible to add a link to our site selling prosthetic limbs to your…

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Excerpt: WordPress is a great content management and blogging platform  with enormous potential to add new content to existing websites or online stores. The enormous range of plugins makes it  extremely versatile. If you are new to blogging or WordPress what can you do to make your WordPress blog more search engine friendly? At the time of writing, the latest installation is 2.7.1. One of the major features other than its new interface its automatic upgrade feature, which allows you keep your system up-to date. This is the first rule of keeping a secure blog. Rather than go for the default theme, you…

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Excerpt: Google have shown that they don’t hate SEO and are giving beginners advice on how to optimise their sites with the release of  a  Search Engine Optimisation Starter Guide document. Any information that comes from Google on search is extremely valuable as they are an authoritative source and this document confirms most of what we believe to be good practice in on-page SEO. It is pretty basic stuff for the seasoned SEO but valuable information for the beginner as even these basic tips can have the most dramatic results on a poor website. The document gives  good overview on how to…

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Excerpt: The three major search engines: Live, Yahoo and Google have agreed to adopt a new standard to highlight URLs that contain duplicate content. Duplicate content issues often occur when the same pages of content is accessed can be reached by multiple URLs or session IDs, particularly common in e-commerce sites, for example, where the same product might exist in different categories. There was always a concern that this could result in duplicate content penalties. The new attribute value is ‘canonical’ is used with the rel attribute in the links tag. It specifies the location of the page that this is a…