‘Linking’ Category Archive

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Excerpt: Creating links for directories or signing-up for forums or otherwise signing-up for useless stuff on the web often involves sending a valid email address. Unless you know and trust who you’re sending your information to,  you probably don’t want to use your real email address. While you can make fake email accounts, you still have to sign up to create an account and even these get clogged up with junk mail eventually. That is why you need mailinator. Mailinator is an email service where you can send those pesky confirmation emails for verification without having to create an account. Any address at…

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Excerpt: Absolute Links and Relative Links Absolute links are the URL that specify the full name of the domain and the destination. For example to go to a page on the types of link you could copy http://www.seothegame.com/linking-strategies-ideas-for-linking-535 into your browser and a page on linking strategies will appear. This is known as absolute link as it is unambiguous. It can only go to one location. Contrast this to a relative link /linking-strategies-ideas-for-linking-535. It omits the domain information. If it is on the same domain, it links to the same page. But place it on a separate domain then it can refer to…

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Excerpt: Introduction When you are looking at a site for the first time or you need to see how your SEO campaign is going you can get an idea of the strength of a site to a indeed your competitors site using a backlink analysis program. There are quite a few out there. The basic information you need to know include: the number of links pointing to the site, the link URL, the anchor text, the number of outbound links, whether the link is followed or not. Additional useful information would include a measure of the link quality. Most use PageRank either from…

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Excerpt: An interesting interview between Eric Enge and Matt Cutts sheds light on the distinction between the NoIndex, NoFollow and Robots.txt. These are the staples when trying to sculpt PageRank,  so that it accrues only to your most important pages or avoiding excessive duplicate content. The interview transcript reveals lots of useful information but it is helpful to summarise that information which I have done below: Passes PR? Links Crawled? Page Indexed? NoIndex Y Y N NoFollow N N Y Robots.txt Y N URL returned only The noindex and nofollow attributes can be combined. To complicate matters further, the attributes can be used in different ways. Either: a) as part of the link, for example: <a rel=”nofollow, noindex”…

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Excerpt: The idea of the filthy linking rich theory is that sites which are popular find it easier to gain links than sites that do not. You can see where it gets it name as it parallels the fact that money generates money. Why does this happen? A model of search engine usage could explain the inequality. However there are things you can do to restore a balance. The problem of links and popularity was studied by Cho. In this paper, he compared the popularity of sites using the convention PageRank model and a Search dominated model. The PageRank model is the…