‘Linking’ Category Archive

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Excerpt: Introduction In the early days of the web, people made websites as a hobby. Among the hundreds of personal home pages, some people developed useful information resources pages, news and businesses moved into selling their products online. As the number of internet users and websites ballooned, attracting large numbers of targeted traffic became increasingly more valuable and created a new markets in links and search engine optimisation. How Did we Get Here? The success of Google to become the dominant search engine, through its PageRank algorithm became the model for the new market. As a enticing statistic for webmasters, the Google Toolbar was…

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Excerpt: Linking As almost every SEO is aware, linking is one of the most effective ways in which to gain positions in the search engine results pages. This is unlikely to change although the value of link types will change as each new link niche becomes exploited and devalued. The most powerful links are those which are on-topic and point directly to a page on your site and these are type of links that you should be aiming to build-up. Reciprocal links, internal links and outbound links should also be used where appropriate. If you are just starting your web site then it…

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Excerpt: PDF and Search Engine Optimisation In a previous post, we looked at SEO for Flash but there are other formats which are indexed by search engines. PDF documents are a popular format used by industry and a favourite way of sending information such as product brochures. Many companies have lots of information in the form of PDF, so how well can these be read and what can be done to optimise them so that they can be found more easily? Search Engines and PDF Readability The major search engines have algorithms for reading the content in PDF documents. The data below was found by…

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Excerpt: Google Sandbox While there is no universal definition of what the Sandbox is. Most people believe it to be a mechanism which works on the domain level and affects sites with new domains. It is designed to prevent spam websites, on the basis that scammers and spammers will set up a site quickly and exploit it until it is banned and then move on to the next website. Whereas legitimate websites that are here for the duration will tough it out through the lean period and still be around in a year or two. The effect of the sandbox is to filter…

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Excerpt: Search engine optimised layouts using CSS can make the content the first thing the search engines see in your source code while presenting more visually appealing content to your visitors. CSS Content-First Layouts In order to create a webpage where the content comes first we need to mark up the areas of the page. We use div tags and the id attribute to define containers. If you wish to define more than one of a particular container then you should use a class. IDs are used only where they appear once in the source code. CSS classes can have multiple instances. It…