‘mathematics’ Category Archive

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Excerpt: Introduction If you are serious about SEO, then it is important to know how different search engine algorithms work. In this post we look at the Hypertext-Induced Topic Selection (HITS) invented by Jon Kleinburg, 1998 [1]. It also goes under the name of the CLEVER (Clientside EigenVector Enhanced Retrieval) algorithm as implemented in a prototype IBM search engine. It is thought that search engine Teoma,  latter acquired by Ask, used a method based on the HITs algorithm. HITS is query dependent and calculated at the time of the search. Pages are given two scores, a hub-score which refers to the number of…

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Excerpt: Introducing PageRank The one thing that made Google the most successful search engine in the world was way in which it chooses the results to show it users. PageRank is the method developed by Larry Page in 1995 and applied to the Google search engine in 1998. The method of sorts results depending on an algorithm with takes into account the number of links pointing toward a particular page. The basic premiss behind it being that a page with a greater number of links from similarly authoritative sites is likely to be a web site which has content related to…