‘On Page SEO’ Category Archive

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Excerpt: SEO is not a game. it is an art and sometimes it can be a really difficult thing to complete and achieve something great (like the number 1 listing in Google and other search engines like Bing and Yahoo). Sometimes, you can just spam the heck out of a site and instantaneously achieve the number 1 position  in all the search engines but this does not always work. It takes time and a lot of fine tuning with even more patients. What is your opinion on this? If you are a genuine professional in the field of SEO, you will agree with…

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Excerpt: Some websites have to use specific fonts in order to maintain its brand identity. As you can only guarantee your visitors will have a few common fonts, images are often used on headings to stick keep the  corporate look. For most SEO specialists this is a wasted of an opportunity to include some search engine readable headings. Fortunately, there is a technique that incorporates the two. Image replacement is a technique that allows you to write a heading or sub-heading but show an image on the page. Using this method,  main headings, sub-headings can be used and preserve the document outline…

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Excerpt: How far could you take on-page SEO? There are believed to be around 200 factors that are taken into account by Google’s search algorithm in ranking a page. Many of these are likely to be connected with off-page factors such as the link profile, domain diversity, quality scoring as well as PageRank. On page SEO factors are generally not as important but even the smallest factor has the potential to have some effect for some queries. It is also important to realise that many of these factors can be used improperly or excessively, causing problems or penalty filtering.  There can…

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Excerpt: I get many requests to write basic SEO articles which concentrate on the implementation of  SEO techniques rather than the theory. Following on from the basic SEO 101 post what better way to start than with one of the most important factors in writing a page namely the title. The title is the text that appears between the <title> tags at the beginning of the web page code. It is not the main heading of a web page. The title does not appear on the web page itself but it does appear in the browser window in the title bar. It…

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Excerpt: Probably the greatest use of SEO is to improve traffic and hopefully sales on e-commerce web sites.  Many companies that have e-commerce website are using some form of dynamic website in which the pages are assembled from information held in a database. There are many different free e-commerce packages for developing dynamic websites. The most popular being: OScommerce, Magento, Joomla and Drupal. It used to be the case that you would have to delve deeply into the code to get the advantages of SEO but these days many e-commerce sites can be made more search engine friendly  by the addition of…