‘PageRank’ Category Archive

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Excerpt: On 31st December, Matt Cutts confirmed the latest update to toolbar  PageRank. SEO the Game has gone up to a PR-4 from PR-0, however, this is only for the first page. While we are very pleased at the rapid rise in toolbar PR, it is a very poor metric for the importance of a page and now seems a good time to go over common questions people often ask about this misunderstood number. The Toolbar Meter For those that have never seen the toolbar PR meter, it used to be displayed in Google search results as a green bar which can take values…

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Excerpt: When we type a query into a search engine such as Google, how many of us think about what goes on behind the scenes? Any SEO specialist ought to have a basic understanding of how your query gets transformed into a list of results. In the early days of the web, a search engine consisted of a list of a few thousand sites. There were so few websites that it was enough just to list pages of all the sites found by a simple crawler. With the explosion in the number of websites after 1994, the task of indexing the web…

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Excerpt: The idea of the filthy linking rich theory is that sites which are popular find it easier to gain links than sites that do not. You can see where it gets it name as it parallels the fact that money generates money. Why does this happen? A model of search engine usage could explain the inequality. However there are things you can do to restore a balance. The problem of links and popularity was studied by Cho. In this paper, he compared the popularity of sites using the convention PageRank model and a Search dominated model. The PageRank model is the…

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Excerpt: Topic Sensitive Search It used to be so simple. Make good titles, meta information, optimise your content, check the document outline build as many good quality links as you can. As more people become aware of the importance of Search Engine Optimisation (SEO),  it is becoming more difficult and it could be about to get even worse with the idea of topic sensitive searches and personalised search results. Does this mean the end of traditional SEO? Can a strategy be developed to ensure your site still stays at the top of the TS-SERPs. (Topic Sensitive-SERPs) pages. How does it Work? One published algorithm…

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Excerpt: Google Sandbox While there is no universal definition of what the Sandbox is. Most people believe it to be a mechanism which works on the domain level and affects sites with new domains. It is designed to prevent spam websites, on the basis that scammers and spammers will set up a site quickly and exploit it until it is banned and then move on to the next website. Whereas legitimate websites that are here for the duration will tough it out through the lean period and still be around in a year or two. The effect of the sandbox is to filter…