‘Search Engine Results’ Category Archive

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Excerpt: This is not really new but it is really useful and something that many SEOs are unaware of. We all know about Google’s advanced search operators that allow you to refine your search in such a way as to search for links in Google and pages that have been indexed. Yahoo’s Site Explorer offers an easy to use link finder but two search modifiers are available from the Yahoo search bar. These are: site: linkdomain: Used in combination they can be used to create powerful link analysis queries. linkdomain:seothegame.com -site:seothegame.com This will create a search for the links that are connected to the domain…

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Excerpt: Rand Fishkin has written an excellent post about Google’s Ranking factors and how  their weighting has changed over the years. On-page factors have less to do with the ranking. Traditional methods of linking such as  creating as many links as possible have  lost much of their power. Although, I wonder whether this is an artificial just because competition means you have to create more links to compete.  Even the once mighty PageRank is having less of an impact. While  most of the factors have decreased in relevance, the concept of domain trust is having a greater importance than ever. What do…

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Excerpt: News of how Google and Yahoo index web sites. Suppose you want to sell your product to several different countries that speak the same language.  To get the best from local search and domain authority one would need to have separate websites with completely different content. However, this seems ridiculous. Re-write the entire content because the search engine might think that you are spamming by only changing country specific variations in language and currency. Fortunately, search engineers Greg Grothaus and Priyank Garg at Google and Yahoo respectively said that this is no longer the case.  Previously, I and many other SEO’s…

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Excerpt: The usual way to reach the top of Google’s search engine results is create a site with plentiful, unique content, good links and age. From the search engine’s perspective, there is a dichotomy in displaying results.  New content is likely to contain more spam and could be irrelevant. Older pages are more likely to come from a trustworthy source but in certain circumstances are irrelevent because they are out of date. How do you choose what to show? Query Deserved Freshness (QDF) QDF is an algorithm that analyses the popularity of a search query. It  first came to light when Amit Singhal…

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Excerpt: Convergence Technology is changing. Every device you buy today has a screen and the ability to do the function of three gadgets you bought last year. This characteristic is known as convergence.   We are seeing convergence in many areas of technology and it is important to consider the effect that it will have on our search and surfing habits. Video – a more accessible medium for some topics. Becoming more important because of YouTube and availability of cheap technology, digital camcorders, mobile phones, broadband speeds, fibre optic networks to the home. Mobile Surfing – proper internet is now a reality for many people…