‘Yahoo’ Category Archive

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Excerpt: TrustRank Algorithm TrustRank is an algorithm that was published in 2004 as a way of combating spam sites from achieving higher rankings than they deserve. It does this using the assumption that good websites rarely link to bad ones. For it to work it needs an initial selection of good website which are determined by humans and the level of trust is damped as the distance between links from the good site increases. Given that a patent has been filed it is possible that Yahoo have applied the algorithm to their search engine technology. However the idea that Google has a similar TrustRank…

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Excerpt: Search Engine Optimisation for Yahoo While Google serves around 70% of the search engine queries, Yahoo is the next largest search engine with around 20% of the total search market. If your site is experiencing the sandbox, optimising for Yahoo can be a good alternative in the meantime. Yahoo’s Search Algorithm Yahoo’s directory is believed to be biased toward on-page factors such as content and keyword density. It does not use a PageRank method to discriminate between sources. It may also be using web 2.0 sites that it owns to draw on content. Yahoo Answers, allows people to ask questions and people…