‘SEO Experiments’ Category Archive

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Excerpt: We have been reading about how SEO is changing to catch sites that are over optimizing using methods such as buying cheap irrelevant links, obtaining an advantage by weight of links. An interesting study in Webmaster World, looks at the traditional SEO techniques and assesses its results. In summary, two websites were created one was developed aggressively using traditional SEO techniques.  The second site was developed using techniques which we might consider more  natural methods of building natural links  such press releases and social media. The SEO methodology for both sites is shown below: Site 1: Brand new domain name that was brandable…

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Excerpt: I get many requests to write basic SEO articles which concentrate on the implementation of  SEO techniques rather than the theory. Following on from the basic SEO 101 post what better way to start than with one of the most important factors in writing a page namely the title. The title is the text that appears between the <title> tags at the beginning of the web page code. It is not the main heading of a web page. The title does not appear on the web page itself but it does appear in the browser window in the title bar. It…

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Excerpt: Yahoo Answers allows people ask and answer questions on a variety of subjects. For those that don’t know about it, someone asks a question (they are  usually quite simple questions). The question remains open for a set period of time usually , meaning that anyone with a Yahoo ID can answer. After this time the question is subject to voting where users which have reached level 2 are allowed to vote on the answers and eventually a best answer is chosen. After this the question is closed and no more answers can be added. Use the search facility to find open questions on…

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Excerpt: Introduction The searches that bring up your web site are such that the distributions of queries is made up of a few common queries (hopefully your chosen keywords)  and many more so called long-tail searches.  Long-tail search queries are very specific queries that may only occur once however, the total number of these individual queries is such that they form the bulk of the total search. You will often hear about the 80/20 rule, i.e. 20% of the total number of search queries will be made up of the most common key phrases with the remaining 80% given to the long-tail. Modelling…

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Excerpt: Niels Bohr said, “An expert is a person who has made all the mistakes that can be made in a very narrow field.” I feel that this also applies to the field of search engine optimisation also. It is not an exact science. At best, it can be compared to economics or sociology. Data is noisy, there are lots of theories and everyone has their own opinion. It may be worse, since unlike economics or sociology, how search engines work can be changed without notice. While you cannot argue with results, there are many roads to Mecca. So how…