‘SEO Experiments’ Category Archive

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Excerpt: Introduction While looking at a cool program that uses a genetic algorithm to design a car that drives over bumpy terrain I started to think about genetic algorithms and whether it would be possible to create an SEO genetic algorithm. How Genetic Algorithms Work For those of you who are not familiar with genetic algorithms they are process by which  a complex task can be found by using a process of selection over many generations. Initially a set of random numbers is chosen to form a gene. Each of the numbers in the gene represents an aspect of  a possible solution. To take the…

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Excerpt: Introduction According to a study made by Opera [1], only around 4% of the web is using valid (X)HTML. This is a surprising result as it is usually fairly simple to fix. Browsers can correctly determine some errors and work around them such as the odd missing paragraph tag and so on. With SEO every factor can make a difference in the ranking so it is important that you give you page the opportunity to be ranked. If you do not do use valid code, there is a possibility that your code may be misinterpreted by the search engine spiders and the…

A new journal has been launched called the search engine marketing journal (SEMJ). This is the first peer-reviewed journal of search engine marketing. The founder is Sean Golliher, he is also a fellow physicist and has and like myself has an interest in search engine algorithms.

Let’s hope that this journal takes off and provides some much needed coherence and basic foundations  in the SEO community. There are some prieview papers available and they are an interesting read.

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Excerpt: Belief and Evidence One would hope that we believe something because there is evidence for it but we can also believe things for many other reasons including personal experience, logical reasoning or because someone else has told us and we regard them as an authority source. With SEO, we do not know all the details of how the search engine ranks websites. Sometimes, information is available from Google itself in terms of its guideline for writing web sites. Search engines need to keep their algorithms secret otherwise they wouldn’t have a business. It is surprising that inside information does not become available…