‘SEO tips’ Category Archive

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Excerpt: News of how Google and Yahoo index web sites. Suppose you want to sell your product to several different countries that speak the same language.  To get the best from local search and domain authority one would need to have separate websites with completely different content. However, this seems ridiculous. Re-write the entire content because the search engine might think that you are spamming by only changing country specific variations in language and currency. Fortunately, search engineers Greg Grothaus and Priyank Garg at Google and Yahoo respectively said that this is no longer the case.  Previously, I and many other SEO’s…

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Excerpt: How far could you take on-page SEO? There are believed to be around 200 factors that are taken into account by Google’s search algorithm in ranking a page. Many of these are likely to be connected with off-page factors such as the link profile, domain diversity, quality scoring as well as PageRank. On page SEO factors are generally not as important but even the smallest factor has the potential to have some effect for some queries. It is also important to realise that many of these factors can be used improperly or excessively, causing problems or penalty filtering.  There can…

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Excerpt: A metric is used to measure something. In SEO we want to measure the effect of the changes we are making to the website to know we are doing the right things. Ranking used to be seen as a sign that SEO was working and we would rejoice whenever a key-phrase would reach that page one, position one ranking. With the advent of personal search, ranking becomes less reliable as a factor of success. However, there are many other metrics that can be applied. Business Metrics Business metrics are by far the most important measures of success. The reason you are paying…

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Excerpt: Convergence Technology is changing. Every device you buy today has a screen and the ability to do the function of three gadgets you bought last year. This characteristic is known as convergence.   We are seeing convergence in many areas of technology and it is important to consider the effect that it will have on our search and surfing habits. Video – a more accessible medium for some topics. Becoming more important because of YouTube and availability of cheap technology, digital camcorders, mobile phones, broadband speeds, fibre optic networks to the home. Mobile Surfing – proper internet is now a reality for many people…

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Excerpt: I get many requests to write basic SEO articles which concentrate on the implementation of  SEO techniques rather than the theory. Following on from the basic SEO 101 post what better way to start than with one of the most important factors in writing a page namely the title. The title is the text that appears between the <title> tags at the beginning of the web page code. It is not the main heading of a web page. The title does not appear on the web page itself but it does appear in the browser window in the title bar. It…