‘SEO tips’ Category Archive

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Excerpt: Probably the greatest use of SEO is to improve traffic and hopefully sales on e-commerce web sites.  Many companies that have e-commerce website are using some form of dynamic website in which the pages are assembled from information held in a database. There are many different free e-commerce packages for developing dynamic websites. The most popular being: OScommerce, Magento, Joomla and Drupal. It used to be the case that you would have to delve deeply into the code to get the advantages of SEO but these days many e-commerce sites can be made more search engine friendly  by the addition of…

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Excerpt: Google have shown that they don’t hate SEO and are giving beginners advice on how to optimise their sites with the release of  a  Search Engine Optimisation Starter Guide document. Any information that comes from Google on search is extremely valuable as they are an authoritative source and this document confirms most of what we believe to be good practice in on-page SEO. It is pretty basic stuff for the seasoned SEO but valuable information for the beginner as even these basic tips can have the most dramatic results on a poor website. The document gives  good overview on how to…

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Excerpt: In our previous post on video optimisation VSEO we covered many topics such as it prominence in universal search and how to improve the chances of the video being indexed and shown in the SERPs. In this follow on article we look deeper into video optimisation. We touched upon the idea that transcripts of videos are a good idea for adding content in addition to usability for people that may not find it convenient to watch the video. However, you can say an awful lot in a short video so automatic video transcription tools are useful.  Transana,  EureScribe, Inqscribe (not automatic…

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Excerpt: As a postscript to my last post, I cited how one could use Yahoo Answers as a  legitimate source of relevant traffic. If you have a website in that niche area of the question, I believe it is valid to add a link to it, even though it will be no-followed. Nothing black-hat about that. When I logged into today, I find that my account was suspended. Naturally, I am pretty miffed. Searching for ‘Yahoo Answers account suspended’, it appears that there are a lot of sad cliquey losers that use this service and run multiple IDs. They can gang-report you…

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Excerpt: International SEO is becoming of increasing importance to many people. Once you have conquered a marketplace in one country you might be eager to look for new markets in other parts of the world to increase your sales. What should you be aware of when targeting search engine rankings in other countries which speak the same language? Search engines are drawing results which are biased toward a geographical locations so they will naturally favour sites representing locations in searcher’s area. However, the biggest problem with ranking international sites using the same language is  duplicate content. Google cannot determine the authorship of different…