‘SERPs’ Category Archive

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Excerpt: If you have been signed into your Google account you will notice that there are some strange graphics that appear alongside the search results.

[/caption] These are what Google calls the SearchWiki and it give users the power to personalise their search results either by promoting chosen results and hiding and removing others. Using content can be given more prominence in the SERPs by clicking on the arrow. Results can even be flagged is irrelevant and removed from the search results. Such interaction with the search results could prove useful if you believe the…

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Excerpt: Search Engine Optimisation for Yahoo While Google serves around 70% of the search engine queries, Yahoo is the next largest search engine with around 20% of the total search market. If your site is experiencing the sandbox, optimising for Yahoo can be a good alternative in the meantime. Yahoo’s Search Algorithm Yahoo’s directory is believed to be biased toward on-page factors such as content and keyword density. It does not use a PageRank method to discriminate between sources. It may also be using web 2.0 sites that it owns to draw on content. Yahoo Answers, allows people to ask questions and people…

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Excerpt: Belief and Evidence One would hope that we believe something because there is evidence for it but we can also believe things for many other reasons including personal experience, logical reasoning or because someone else has told us and we regard them as an authority source. With SEO, we do not know all the details of how the search engine ranks websites. Sometimes, information is available from Google itself in terms of its guideline for writing web sites. Search engines need to keep their algorithms secret otherwise they wouldn’t have a business. It is surprising that inside information does not become available…

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Excerpt: Topic Sensitive Search It used to be so simple. Make good titles, meta information, optimise your content, check the document outline build as many good quality links as you can. As more people become aware of the importance of Search Engine Optimisation (SEO),  it is becoming more difficult and it could be about to get even worse with the idea of topic sensitive searches and personalised search results. Does this mean the end of traditional SEO? Can a strategy be developed to ensure your site still stays at the top of the TS-SERPs. (Topic Sensitive-SERPs) pages. How does it Work? One published algorithm…

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Excerpt: AOL Clickthrough Data Quite old data now, but still important to know how the position collects traffic. In 2006, AOL released information on how users clicked on results for searches. The dataset contained 36,389,567 search queries with 19,434,540 clickthroughs. The large sample size means that the data should be a good representation of users behaviour on average. Clickthrough Data Results Figure 1. Percentage of Clicks against SERP Position Figure 1. shows the percentage of clickthroughs on a result on the SERPs with position of that result. As can be seen, it is really important to be in first position,…