‘Social Media’ Category Archive

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Excerpt: I love the Gadget Show with its reviews of the latest gadgets and gizmos. Yesterday’s show treated us to a bit of social media experimentation in which Facebook was pitted against Twitter in an attempt to organise a ‘dance-off’ at Somerset House in London. The rules of the experiment were rather limiting, in that they had less than a week to organise and publicise the event and they were only allowed to use one social media site. Gail Porter, started by using Facebook to contact her seven hundred odd friends about the event and further publicised the event by adding an event…

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Excerpt: We have been reading about how SEO is changing to catch sites that are over optimizing using methods such as buying cheap irrelevant links, obtaining an advantage by weight of links. An interesting study in Webmaster World, looks at the traditional SEO techniques and assesses its results. In summary, two websites were created one was developed aggressively using traditional SEO techniques.  The second site was developed using techniques which we might consider more  natural methods of building natural links  such press releases and social media. The SEO methodology for both sites is shown below: Site 1: Brand new domain name that was brandable…

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Excerpt: A metric is used to measure something. In SEO we want to measure the effect of the changes we are making to the website to know we are doing the right things. Ranking used to be seen as a sign that SEO was working and we would rejoice whenever a key-phrase would reach that page one, position one ranking. With the advent of personal search, ranking becomes less reliable as a factor of success. However, there are many other metrics that can be applied. Business Metrics Business metrics are by far the most important measures of success. The reason you are paying…

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Excerpt: Convergence Technology is changing. Every device you buy today has a screen and the ability to do the function of three gadgets you bought last year. This characteristic is known as convergence.   We are seeing convergence in many areas of technology and it is important to consider the effect that it will have on our search and surfing habits. Video – a more accessible medium for some topics. Becoming more important because of YouTube and availability of cheap technology, digital camcorders, mobile phones, broadband speeds, fibre optic networks to the home. Mobile Surfing – proper internet is now a reality for many people…

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Excerpt: Twitter is becoming an increasingly popular social media tool. An interesting post on Science for SEO to do with Twitter. Wouldn’t it be great to find out who was an influential member of the Twitter community? Google has an effective algorithm developed by its founders Larry Page and Sergie Brin, known as PageRank. A similar algorithm has been created for the Twitter network, by Daniel Tunkelang called, you guessed it, TunkRank. TunkRank measures your influence in the Twitter world. For those that are familiar with PageRank it uses a similar concept of traversing the directed graph the graph of  follower and…