‘URLs’ Category Archive

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Excerpt: Introduction SEO specialists often quote the mantra, “Content is King” and there is nothing better to a search engine than lots of original content. However, writing original content is time consuming and therefore costly. Some less scrupulous web masters copy or plagiarise content from other websites and will publish it as their own. Search engines have ways and means of telling whether the content is original and will rank accordingly. Even if you are not stealing information, there are many other ways in which your website can fall foul of the duplicate content but there is no reason to be paranoid about…

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Excerpt: Permanent Redirects (301) or Temporary Redirects (302) On Windows servers, the process is not so straight forward as with Apache and mod_rewrite but works by creating an extra web site, but you can rewrite the with a non-www URL to the www version. To access the server control panel, go to: Start > Programs > Administrative Tools > Internet Services Manager If you have many websites they will appear, under the server tree. Right-click on the website that you want the redirect to go from and select properties and then the ‘Home Directory’ tab. The web site properties control panel will appear. IIS…

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Excerpt: Suppose that you already own a website that has been running for years and now you are looking to move up the rankings by designing a new search-engine-friendly web site. Or maybe you update several websites that have exactly the same content. Redirecting the web site can improve your ranking and save yourself time and money. In the last post we talk about domains and we mentioned that you should buy variations in the domain such the .co.uk the .com, .net, etc. in order to protect your company name. What are you going to do with all these domains? Some people…

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Excerpt: Well it is my first foray in the blogging world and as you wait expectantly to read what I have to write about, I find myself struggling finding something to say. Given that this blog is about Search Engine Optimisation (SEO) I suppose I should start my first post by mentioning something on that subject. When I look at the name of this blog: “SEOthegame.com” it leads me to think about the choice of domain and some points which you might consider when choosing your domain name. SEOthegame is good because it does contain the word SEO. If I try really…