‘Web 2.0’ Category Archive

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Excerpt: I love the Gadget Show with its reviews of the latest gadgets and gizmos. Yesterday’s show treated us to a bit of social media experimentation in which Facebook was pitted against Twitter in an attempt to organise a ‘dance-off’ at Somerset House in London. The rules of the experiment were rather limiting, in that they had less than a week to organise and publicise the event and they were only allowed to use one social media site. Gail Porter, started by using Facebook to contact her seven hundred odd friends about the event and further publicised the event by adding an event…

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Excerpt: Convergence Technology is changing. Every device you buy today has a screen and the ability to do the function of three gadgets you bought last year. This characteristic is known as convergence.   We are seeing convergence in many areas of technology and it is important to consider the effect that it will have on our search and surfing habits. Video – a more accessible medium for some topics. Becoming more important because of YouTube and availability of cheap technology, digital camcorders, mobile phones, broadband speeds, fibre optic networks to the home. Mobile Surfing – proper internet is now a reality for many people…

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Excerpt: For your Twitter network to be an effective tool you want to follow people that are going to provide value. Following hundreds of people can become distracting and time wasting. How do you choose who to follow on Twitter? Perhaps you have followed your  friends and work colleagues, people you know in your industry, some famous people just for a laugh, followed people because they followed you or based on what their avatar looks like. After this, most people would probably choose their Twitter followers randomly. Alternatively, you could look at intersection of the set of followers of a number of…

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Excerpt: Everyone in SEO is banging on about how social media is so great for SEO. We talk about it often on SEO the Game but have not really discussed it in detail. What is the social media and what are the opportunities out there for those dipping their SEO toes in the water? What is Social Media? You might be forgiven for thinking it was any site with a domain name that replaces ‘er’ with just r at the end of the domain (Flickr, Frappr, Scanr) or it was any site with a stupid nonsense word (Squidoo, Ning).  However, I would say…

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Excerpt: Social media is a popularity contest. A study of UTube and Digg has shown that the popularity of a post or video depends on the number of votes it get early on in its life. This should come as no surprise to anyone that uses Sphinn. Articles gain importance from the number of Sphinn they can achieve.  On Sphinn I can see there are two reasons for this: i) A variation on the filthy-linking-rich theory – that posts with Sphinns find it much easier to get Sphinns. These sites will be ranked higher and receive greater exposure giving them more opportunity…