Choosing your Keywords

Choose your key phrases correctly and the rest of your SEO will follow. If you choose keywords that are too competitive it will take a long time to and maybe you will never achieve the results that you were hoping. Keywords that are not competitive don’t receive many searches.

Tools such as WordTracker and Google’s Keyword Tool can help you gauge which keywords you want to optimise for. For example suppose you have to optimise for Fire Sprinker Systems, you might choose a broad range of keywords ranging from the generic to the specific.

• Sprinkler Systems – could be confused with garden sprinkler systems
• Fire Sprinkler
• Fire Sprinkler Systems

After this it get a bit tricky so we widen our net to obtain a list of more specific but likely queries.

Location based keywords

• Fire Sprinkler Systems UK
• Fire Sprinkler Systems (town/city)

Action based keywords are particularly useful for e-commerce sites because they are likely to be queries from users that are further in the process of researching.

• Buy Fire Sprinkler Systems

Property based keywords

• Cheap Fire Sprinkler Systems
• Reliable Fire Sprinkler Systems
• Fire Damaged, Fire Sprinkler Systems

Another way to get ideas about keywords is to use Google to find your competitors when the chosen keyword is typed. They are at the top already and their keywords have something to do with it. From the search results we obtain new key phrase ideas such as:

• residential fire sprinkler systems
• commercial fire sprinkler systems
• domestic fire sprinkler systems
• fire sprinkler maintenance
• fire risk assessment

Brand Name Keywords

If the products you are selling has a well known brand or market leading or of renouned quality then brand name keywords might also be worth targeting.

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