How to build domain trust

On page elements and inbound links have become less important in recent years when it comes to ranking a site. These factors still play a large part, but their influence is waning. What is picking up the shortfall?

Domain trust is one element. If you have what Google considers to be a trustworthy domain, your pages are likely to rank better across the board. But how do you build domain trust.

There are a few ingredients. The age of your website is one. Stick around for the long haul and you’ll see the benefit. Your link profile is another. Link to bad sites and you’ll lose trust. Social media might also offer a hint as to how well regarded you are in your industry.

As ever, the best advice is simply to run your website well – aim to build a useful resource and your domain will be trusted. Do anything devious or manipulative and you risk that.