Offline Marketing Methods

When thinking about promoting your website, you don’t just have to stick with the methods promote your  web site online such as one-page search engine optimisation, social media and external linking there are many opportunities to promote your web site with more traditional media also.

There are the obvious things such as your business stationary, which if they don’t have your website details included in the headings are missing a big opportunity. If you don’t have your website or contact email  on your business cards you won’t be in business very long.

Lots of businesses also use promotional merchandise but many do not include a link to the website on the product. This is another lost opportunity especially if it is a item that might be used every day like a notepad or a pen or a mug with the company name on it as well as the company logo. Business gifts should include the URL on them as the internet is one of the most ubiquitous methods of getting in touch.

Local businesses might consider  a press releases to local newspapers to make people more aware of the company and its products, obviously try and avoid it sounding to self promotional but the company name and website can be slipped in once. Organising a charity event or giving sponsorship can be an easy way to promote your company.