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Excerpt: Introduction When you are looking at a site for the first time or you need to see how your SEO campaign is going you can get an idea of the strength of a site to a indeed your competitors site using a backlink analysis program. There are quite a few out there. The basic information you need to know include: the number of links pointing to the site, the link URL, the anchor text, the number of outbound links, whether the link is followed or not. Additional useful information would include a measure of the link quality. Most use PageRank either from…