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Excerpt: Google Analytics is a wonderful tool for analysing your site visitors and its performance. Obviously good indicators of success are the number of unique visitors and the number of pages per visit. Another metric which is less clear is the bounce rate. The bounce rate is the percentage of people that visit a page and then leave your website after only looking at a single page.  Your bounce rate will depend on the sources of traffic. You can consider four main categories of traffic: search engines – this is an important category and you would like to make the bounce rate for…