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Excerpt: For those that do not know Magento is a feature packed open source ecommerce  platform. It is an excellent solution for people wanting to sell their products online. However, in the support forums there has been some concern over its ability to be made SEO friendly. We covered one method which was basically to use robots.txt to avoid crawlling those portions of the site which could possibly introduce duplicate content. This partially solves this problem but it prevents the flow of pageRank from those pages so if someone has linked to one of these duplicate copy pages you won’t get…

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Excerpt: The three major search engines: Live, Yahoo and Google have agreed to adopt a new standard to highlight URLs that contain duplicate content. Duplicate content issues often occur when the same pages of content is accessed can be reached by multiple URLs or session IDs, particularly common in e-commerce sites, for example, where the same product might exist in different categories. There was always a concern that this could result in duplicate content penalties. The new attribute value is ‘canonical’ is used with the rel attribute in the links tag. It specifies the location of the page that this is a…