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Excerpt: Introduction SEO specialists often quote the mantra, “Content is King” and there is nothing better to a search engine than lots of original content. However, writing original content is time consuming and therefore costly. Some less scrupulous web masters copy or plagiarise content from other websites and will publish it as their own. Search engines have ways and means of telling whether the content is original and will rank accordingly. Even if you are not stealing information, there are many other ways in which your website can fall foul of the duplicate content but there is no reason to be paranoid about…