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Excerpt: One form of direct mail marketing is with e-mail in the form of product updates and newsletters.  One of the benefits of email marketing over direct mail marketing is the cost. It is also a very immediate way to target potential customers or clients. However there are some things to be aware of. There is a fine line between spam and a way of keeping your visitors informed about your latest products or what is happening with the site. As such you should only send emails with promotional or marketing content to those that have signed up and given their permission. Most…