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Excerpt: Some websites have to use specific fonts in order to maintain its brand identity. As you can only guarantee your visitors will have a few common fonts, images are often used on headings to stick keep the  corporate look. For most SEO specialists this is a wasted of an opportunity to include some search engine readable headings. Fortunately, there is a technique that incorporates the two. Image replacement is a technique that allows you to write a heading or sub-heading but show an image on the page. Using this method,  main headings, sub-headings can be used and preserve the document outline…

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Excerpt: How far could you take on-page SEO? There are believed to be around 200 factors that are taken into account by Google’s search algorithm in ranking a page. Many of these are likely to be connected with off-page factors such as the link profile, domain diversity, quality scoring as well as PageRank. On page SEO factors are generally not as important but even the smallest factor has the potential to have some effect for some queries. It is also important to realise that many of these factors can be used improperly or excessively, causing problems or penalty filtering.  There can…

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Excerpt: Document Structure The document structure refers to the way in which the web page text is layed out. It is not about the colour of text but the way that headings and page content is structured. A good document structure as far as search engines are concerned use mark-up such as <h1> tags for the main headings, <h2> for sub-headings and <h3> for sub, sub headings and so on. As far as search engine crawlers are concerned, a main heading marked-up between <h1> tags has more weight than if it were marked up within <h3> tags. You should add your keywords…