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Excerpt: Rand Fishkin has written an excellent post about Google’s Ranking factors and how  their weighting has changed over the years. On-page factors have less to do with the ranking. Traditional methods of linking such as  creating as many links as possible have  lost much of their power. Although, I wonder whether this is an artificial just because competition means you have to create more links to compete.  Even the once mighty PageRank is having less of an impact. While  most of the factors have decreased in relevance, the concept of domain trust is having a greater importance than ever. What do…