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Excerpt: In part I of this series we covered optimisation of ecommerce websites. There is such a lot that can be done that it is deserves a second post. One of the persistent problems with content on e-commerce site is duplicate content and this can be caused in many ways. One particularly common way is where you have several products that are only slightly different, if your product is available in different colours for example and you want to get the benefit for keywords. Nofollow No-follow values  can be assigned to particular links within the page. If you have one basic product or many…

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Excerpt: Magento is an open-source e-commerce platform which has many advanced features and is arguably one of the most adaptable e-commerce platforms available and incorporates many SEO features. The approach for optimising an e-commerce site is broadly the same as that for any other web site however there are a few caveats. Titles and Meta Information These days many e-commerce platforms allow you have friendly URLs, unique titles, meta information and so on. Even when these items are not available, plug-ins have been developed to add these functionalities. In Magento titles and meta information can be added when adding products. Content Creating good quality content…