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Excerpt: Darwin went on Galapagos tours to see the effects of evolution on finches on its many islands. SEO is a battle for survival. Search engines are the environment for the results and search engine optimisation specialists create websites that adapt to the search environment exploiting every niche. If your website appears in a good position there is a good chance that your company can generate enough revenue to keep on in business. Websites that don’t have to find other ways to compete. If the environment changes then your website must adapt to survive. We are seeing the demise of black-hat SEO…