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Excerpt: How far could you take on-page SEO? There are believed to be around 200 factors that are taken into account by Google’s search algorithm in ranking a page. Many of these are likely to be connected with off-page factors such as the link profile, domain diversity, quality scoring as well as PageRank. On page SEO factors are generally not as important but even the smallest factor has the potential to have some effect for some queries. It is also important to realise that many of these factors can be used improperly or excessively, causing problems or penalty filtering.  There can…

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Excerpt: If you said to an SEO specialist a year or so ago that you would like to optimise a web site written in Flash then there were two options: i) Rewrite the website as HTML or ii) Forget it. Well now that Google can read Flash files, is it worthwhile using Flash and is there anything we can do to make them rank better? Google Reads Flash (and so does Yahoo) It is has recently become possible for Google and Yahoo to read Flash files, so there is some scope to use Flash sensibly, within a website where it can contribute something…