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Excerpt: Google Analytics is a wonderful tool for analysing your site visitors and its performance. Obviously good indicators of success are the number of unique visitors and the number of pages per visit. Another metric which is less clear is the bounce rate. The bounce rate is the percentage of people that visit a page and then leave your website after only looking at a single page.  Your bounce rate will depend on the sources of traffic. You can consider four main categories of traffic: search engines – this is an important category and you would like to make the bounce rate for…

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Excerpt: There are certain things that one should do to your website to make it easier for the search engines to crawl your web site. While they don’t directly increase your ranking they can make it easy for search engines to find their way around  which may give your pages the edge and will most definitely give you useful information which can help you make the right decisions in your SEO campaign. Google Webmaster Tools Webmaster Tools is very useful diagnostic tool to find out what Google knows about your web site. You will need to set up a Google account in order…