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Excerpt: Some websites have to use specific fonts in order to maintain its brand identity. As you can only guarantee your visitors will have a few common fonts, images are often used on headings to stick keep the  corporate look. For most SEO specialists this is a wasted of an opportunity to include some search engine readable headings. Fortunately, there is a technique that incorporates the two. Image replacement is a technique that allows you to write a heading or sub-heading but show an image on the page. Using this method,  main headings, sub-headings can be used and preserve the document outline…