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Excerpt: Choose your key phrases correctly and the rest of your SEO will follow. If you choose keywords that are too competitive it will take a long time to and maybe you will never achieve the results that you were hoping. Keywords that are not competitive don’t receive many searches. Tools such as WordTracker and Google’s Keyword Tool can help you gauge which keywords you want to optimise for. But there are other ways of finding good candidates for keywords.  For example suppose you have to optimise for Fire Sprinker Systems, you might choose a broad range of keywords ranging from the…