Archived; click post to view.
Excerpt: Choose your key phrases correctly and the rest of your SEO will follow. If you choose keywords that are too competitive it will take a long time to and maybe you will never achieve the results that you were hoping. Keywords that are not competitive don’t receive many searches. Tools such as WordTracker and Google’s Keyword Tool can help you gauge which keywords you want to optimise for. For example suppose you have to optimise for Fire Sprinker Systems, you might choose a broad range of keywords ranging from the generic to the specific. Sprinkler Systems – could be confused with garden…

Archived; click post to view.
Excerpt: Choose your key phrases correctly and the rest of your SEO will follow. If you choose keywords that are too competitive it will take a long time to and maybe you will never achieve the results that you were hoping. Keywords that are not competitive don’t receive many searches. Tools such as WordTracker and Google’s Keyword Tool can help you gauge which keywords you want to optimise for. But there are other ways of finding good candidates for keywords.  For example suppose you have to optimise for Fire Sprinker Systems, you might choose a broad range of keywords ranging from the…

Archived; click post to view.
Excerpt: How far could you take on-page SEO? There are believed to be around 200 factors that are taken into account by Google’s search algorithm in ranking a page. Many of these are likely to be connected with off-page factors such as the link profile, domain diversity, quality scoring as well as PageRank. On page SEO factors are generally not as important but even the smallest factor has the potential to have some effect for some queries. It is also important to realise that many of these factors can be used improperly or excessively, causing problems or penalty filtering.  There can…

Archived; click post to view.
Excerpt: What is the point of search engine optimisation (SEO) if you have a web site and you are optimising for terms that no one searches for. At the same time, SEO on terms for generic terms is also futile. There must be a happy medium which if you do your homework, you can find search terms that will give you a good amount of traffic and conversions. When you are starting your website consider what it is that you want people to search for to reach your web site. As an example, consider the fictional company Gibson’s Hydrochloric Acid. They make…